Chevron Greenwashing Again?
Last night we opened up a New York Times article as well as my gawk spilled over a slick ensign ad in a right domain reading:ITS TIME OIL COMPANIES GET BEHIND THE DEVELOPMENT OF RENEWABLE ENERGY.Big, black, confidant letters with red stripes. Im thinking Ok, we have me during hello. But who is this? A politician? Right. A new 2011 advocacy campaign? Nope. A BP rebranding? Close.Its a new Chevron ad campaign. Underneath which statement appears another.WE AGREE. DO YOU AGREE?I played along as well as clicked upon a ad. It took me to a landing page full of happy, healthy people smiling as well as laughing. There was even a guy kissing a baby. we could have been upon a wedding photography website, or seeking during a photo spread form a local park as well as rec summer picnic. Instead, a page was lonesome with statements like:Its Time Oil Companies Get Behind a Development of Renewable Energy as well as Oil Companies Should Support a Communities They Are Part Of. Looming during a tip of a page in dim red was Chevron resolutely claiming We Agree. Do You? Underneath each statement is a button which reads we Agree which they want we to click on. Oh, as well as then they have a ticker during a tip which shows how most people have Agreed. At this writing, its 73,760. Thats about how most followers Oprah got with her initial tweet.Im a writer, as well as we understand a appetite of words. we also understand how to try by artful means to get them. we take emanate with what Chevron is doing, as well as not just which they have been ending a judgment with a preposition.1. Chevron is framing a question to have it demeanour similar to me as well as we have been a ones who have been out of touch, as well as which we someway need to follow them in to a bright green world of tellurian energy. Who wouldnt determine which Oil Companies Need to Get Real (and yes, thats actual genuine text).2. Chevron has a counter during a tip of a page gripping track of how most people Agree with their vague as well as vaguely stated feel-g! ood text . Anyone who has spent time upon Facebook is now conditioned to click upon buttons similar to which as well as add their name to a ticker list. You might determine with Chevrons statement, but do we determine with Chevron? If it were a Facebook Page, would we Like Chevron (43,753 have)?Chevron has attempted to green up their picture before, with a 2009 ad earning a Suspect rating from Enviromedia Social Marketing & a University of Oregon. And theyve prolonged had their Human Energy tagline, have been they receiving it to eyebrow raising greenwashing levels with their new ad campaign? Or, with their own worst box scenarios in a same locus as BPs Gulf spill, they have been actually receiving a beginning to clean up their act prior to it gets disastrous.Am we just a cynical blogger? Or is Chevron pulling a classical greenwash? What do we think?Related:
6 Tips for Cutting Through Greenwashing
Oil Drilling to Resume in Gulf of Mexico Scott James is a new media teller of tales vital as well as working in San Francisco. He writes, edits as well as manages projects in a green as well as amicable media spaces. In his free time you'll find him hunting down good coffee, camping along a coast, as well as spending time with his wife as well as their dog. You can read some-more of what he's thinking about upon his blog.
6 Tips for Cutting Through Greenwashing
Oil Drilling to Resume in Gulf of Mexico Scott James is a new media teller of tales vital as well as working in San Francisco. He writes, edits as well as manages projects in a green as well as amicable media spaces. In his free time you'll find him hunting down good coffee, camping along a coast, as well as spending time with his wife as well as their dog. You can read some-more of what he's thinking about upon his blog.
