Can Beer Promote Weight Loss? Advertising and Alcohol

I can understand the claim that a glass of red wine per day can reduce stress levels, aid heart health, and even provide some much needed antioxidants. But the wealth of health claims now being advertised by alcohol companies has gone too far.A new report, Questionable Health Claims by Alcohol Companies: From Protein Vodka to Weight-Loss Beer. seen on Food Politics and done by the Marin Institute is shedding some light on some shady claims.Keep in mind that the alcohol industry isnt regulated by the FDA, rather, its regulated by the Treasury Department. This is a result of the fact that the industry brings in a lot of money.The report focused on false claims such as my favorite, weight loss beer. According to the report:
Beer companies are sponsoring marathons and running ads showing toned drinkers meeting up at a bar after a work-out. Superstars of grueling, high-endurance sports are being tapped to promote alcoholic beverages.
Such false claims impact our buying patterns as well. Again the report:
[M]arket research shows purchase intent and consumption of a brand increase when people believe alcoholic products are all-natural or fitness-friendly, intense scrutiny and strict regulation of such misleading claims is essential.
Here are some of the claims targeted in the report:Fortified Vodka
Examples-Lotus White is infused with vitamins B3, B6, B9, and B12 and Devotion a protein-infused ultra premium vodka.Antioxidant Liqueur
Fragoli is a liqueur thats loaded with antioxidant-laden berries.All Natural Spirits
Spirits have done little to change their product but are now making claims that they are All Natural. including companies like Absolut, Skyy, Stoli, and Finlandia vodka.Weight Loss Beers
These include beers like Michelob Ultra, which want you to Lose the Carbs, Not the Taste.Its certainly an interesting discussion to have especially because! our bu ying patterns are so closely tied to such advertisements. But at some point you have to take a step back and look at what youre believing. Beer and weight loss, I dont think so. Instead why not consider enjoying a high quality, local, organic beer or glass of wine a few times a week? These small producers support your community, are gentler on the planet, and provide beverages that taste SO much better.
Related:
7 Myths about Caffeine
Top 10 Foods That Increase Cancer Risk
14 Surprising Uses for Vodka
Planet Green is the multi-platform media destination devoted to the environment and dedicated to helping people understand how humans impact the planet and how to live a more environmentally sustainable lifestyle. Its two robust websites, planetgreen.com and TreeHugger.com, offer original, inspiring, and entertaining content related to how we can evolve to live a better, brighter future. Planet Green is a division of Discovery Communications.

Popular posts from this blog

Red Wine Reduced Breast Cancer Cells

Italian researchers from the University of Calabria say they demonstrated how a key ingredient in red wine inhibits the proliferation of human breast cancer cells . Resveratrol is the ingredient they say might be useful in the treatment of breast cancer, in addition to primary therapies. In their experiment resveratrol was applied to different cells and compared to cells that received no treatment. The cells receiving resveratrol showed a decrease in growth. A large reduction in estrogen receptor levels was believed to be related to the inhibition of the breast cancer cells. Their research study was published in the Journal of the Federation of American Societies forExperimental Biology. These findings are exciting, but in no way does it mean that should people go out and start using red wine or resveratrol supplements as a treatment for breast cancer, said Gerald Weissmann, M.D., Editor-in-Chief. (Source: ScienceDaily.com ) He said the research is more about the potential of resverat
Keep reading

Spiritual Quantum Physics and Insanity

Image
Spiritual Quantum Physics and Insanity Spiritual Quantum Physics and Insanity Tea And Meditation: The Basis Of A Healthy Lifestyle Illegal Meat Imports Carry Viruses, Threaten Health How You Can Learn the Secrets of Mind Power How To Read Minds Death of a Loved One Raises Heart Attack Risk, Study Shows No More Blues: Postnatal Yoga for Anxiety Free New Moms Life as a Conscious Practice The Secret Benefits Of Mind Control Tricks Early Morning Spiritual Consciousness Inspiration - 1/13/2012 How to Reduce Stress Using Breath Awareness Spiritual Wellness - Mediation and Prayer Creates a Healthy Life Stress Relief Via Yoga Relaxation Techniques April’s STD Consciousness Month Open Doorways for STD Testing A way with words Meditation as a Health and Spiritual Exercise How To Achieve Power To The Subconscious Mind Taking A Look At Mind Power Psychic Meditation Learn How Reiki Can Help You Reduce Your Stress How to
Keep reading

Get Married, Live Longer?

Image
Written by Jessica Cruel for YourTango.com New research shows that getting married could lengthen your life for up to 17 years .A study published in The American Journal Of Epidemiology reveals that single men have a 32 percent higher chance of death than married men across a lifetime. That means they could die eight to 17 years before the average married man of loneliness? Single women fare a bit better: They have a 23 percent (or about seven to 15 years) lower life expectancy compared to their married peers. This data is based on 90 studies of around 500 million people compiled over the last 60 years by researchers at the University of Louisville: No small feat. Younger singles face greater chances of early death. The risk of death for 30 to 39-year-old singles was 128 percent higher than for married people of the same age. On the other hand, 70-year-old singles only had a 16 percent higher risk of death. Perhaps its because theyve survived a single youth and emerged unscathed. These
Keep reading